DownsideUpDesign

I’m amused at the number of times I have to explain to people what industrial design is. Those same people are amazed in return when they realise that most of the “stuff” they interact with on a daily basis that isn’t a building or nature (and sometimes even the buildings too) is the result of some kind of industrial design process.

In recognition of the profound changes that industrial design has effected on our lives, Gary Hustwit has created Objectified. The movie takes a look at  the remarkable minds and processes behind the creation of some of the most iconic products of the the 20th and 21st century. With a participant list that reads like a coffee table design book: Chris Bangle (BMW), Tim Brown (IDEO), Naoto Fukasawa, Jonathan Ive (Apple), Dieter Rams, Karim Rashid…the list goes on, it will present, I hope, a wonderfully diverse collection of views about design. Even our own Marc Newson gets a look in!

I can’t tell you how excited I am about this movie! Check out the site.

P.S Who knew Jonny Ive was so handsome!?

Objectified: A Documentary Film by Gary Hustwit.