Mar 24, 2009
I was recently contacted by Michael Roller, over at Strategic Aesthetics, about giving an interview on my approach to strategic design in the automotive industry.
Mike blogs on strategic design in the product arena, a part of the design world that seems so similar to automotive design, but in many ways is so different (and, dare I say it, further down the design strategy road) and his request carried significant weight, working as he does for Kaleidoscope and lecturing at University of Cincinnati’s prestigious College of Design, Art, Architecture and Planning. Needless to say it was a real honour and a pleasure to be given this opportunity.
It was a slightly daunting prospect given that it’s the first time I have collected my thoughts on the matter for public consumption, but I hope it gives some insight into my approach.
Many thanks to Michael for allowing me to hold forth!