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Drew Smith: ethnographer, strategist and host of Rising Minds

Coupe + SUV still = Fail

acura-zdx_concept_2009_800x600_wallpaper_031

Did nobody tell Acura of the collective slack-jaw expression that met the BMW 5 GT in Geneva? Or of the decidedly muted market reception to the proportionally challenged, stupendously impractical X6?

I guess not: Acura wants to have this monstrosity in dealers before the year is out.

Somehow one of the automotive design sites managed to find something to recommend in the ZDX’s lazy BMW pastiche but I’m not buying it.

From mind-blowingly awful “power plenum” grille (plenums this ugly should stay put under the hood) to the hideous confluence of surfaces at the rear via the comically small rear door (look at the opening in the interior shot below), this car makes the vulgar X6 look like the stylistic patron saint of pointless cross-overs.

As one designer friend put it, this car confirms Acura as the world’s premier publisher of 1st-year design student projects.

The lack of subtlety and detailing in the age of the new Volkswagen Polo, with it’s delightfully co-ordinated grille mesh and headlamp bulb caps, speaks volumes about how seriously Acura takes producing a premium product.

Category: Car, Concept, Design, Motor Shows, Things I Hate

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  1. Massimo says:

    we cannot anymore stand crap design……….STOP THEM NOW!!!

  2. rewi says:

    i think the tyres are nice… actually no… not even

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.