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Drew Smith: ethnographer, strategist and host of Rising Minds

Update: Sue Cischke, meet Drew Smith. And Dan and Amy and Robb too!

Now with a 10 minute highlights reel of the original 40 minute interview

Last week I was offered the enormous privilege of taking part in a project being run by Joe Simpson and Mark Charmer of the Movement Design Bureau. They’ve been tasked with looking at the perception of Ford’s sustainability message, from top to bottom and inside out. Having watched the project develop over the last few months, I leapt at the chance to be involved.

I was asked to review Joe and Mark’s interview with Sue Cischke, Ford’s group Vice President of Sustainability, Environment and Safety Engineering and provide my observations based on what I heard. Given Sue’s long and illustrious history in the industry, it wasn’t a task I took lightly. My take on things now been published for the world (and Ford) to read and I’m looking forward to seeing the reaction.

It wasn’t all about me, however, and I commend you to read the fantastic contributions from Dan Stuges, of Intrago, and Amy Johannigman and Robb Hunter from the University of Cincinnati’s storied Department of Design, Architecture, Art & Planning.

One of the really exciting aspects of  this project is that 4 people have come together and drawn three different, but highly related (and, in my view, relevant) conclusions from Joe and Mark’s interview with Sue.

Although small in scale, the process amply demonstrates the power of the internet to enable collaboration and connection between geographically dispersed stake-holders, something that Clay Shirky talked about to great effect in his 2005 presentation at TED.

Head over to Re*Move to see the other critiques, plus a whole lot more on the Ford project.

Category: Collaboration, Design Strategy, Eco, Social Media, Sustainability, Things I like, Web

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2 Responses

  1. […] Rob Hunter and Amy Johannigman, whose work I had the pleasure of reading as part of the Sue Cischke project back in […]

  2. […] Rob Hunter and Amy Johannigman, whose work I had the pleasure of reading as part of the Sue Cischke project back in […]

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