Drew Smith: ethnographer, strategist and host of Rising Minds
Jul 9, 2009
Chris Shunk, Autoblog
Oh, but wait:
Sergio Marchione says that the two brands share the same core identity. He’s not wrong there…
[Source: Autoblog, Autocar]
Category: Adventures in Brand Extension, Branding, Car, Design Strategy
yes, Dodge re-branded Alfa, and maybe Alfa re-branded Dodge..depending on which side of the Atlantic you are..
Fact is: that all the Alfa’s are in first FIAT.
(mito = grande punto; new milano = Bravo, 159 = New Croma, 166 = Old Fiat Croma, Lancia Kappa).
So what basically we could end up (sorry the Americans) are FIAT underneath re-branded DODGE.
That sound pretty crazy right??
if this is the Automotive industry…Automotive industry deserve to go bankrupt…
Grid Focus by Derek Punsalan 5thirtyone.com.