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Drew Smith: ethnographer, strategist and host of Rising Minds

Quick Thoughts: Nissan Juke – suicide (doors) can be good edition

Oh how I love the run-up to motor shows! With Geneva but a matter of weeks away, Nissan has revealed the Juke, a productionised version of the cute Qazana @JoeSimpson and I raved about at Geneva last year. Sadly, the car above is not the Juke. It’s my fantasy Juke, with the suicide doors of the Qazana rightfully reinstated.

Although I moved the shut-line back all of 100mm, the difference (for me at least) is night-and-day, making the wonderful Juke just that little bit more insane by keeping a whole lot more coupé in the mix. It’s a subtle change in appearance – if not in engineering – that I sorely wish we could have seen in the real thing.

At the end of the day, it matters little. I love this little box just fine and, after the slightly awkward second-album-syndrome Cube, the Juke puts Nissan back on top of the small car game.

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2 Responses

  1. Massimo says:

    I have just seen the Bertone’s Alfa Romeo Pandion Concept for Geneva, and although, this comment may appear out of place in this post; it is not!

    Let me put it plainly, even though it may
    (i repeat “may”)
    looks cool, and that is basically because is a
    re-assemble of previous concept car coming from BMW, MAZDA and SAAB; it is simply the most irrelevant, pointless ever made concept car in history…

    Why? It is simply not an ALFA ROMEO…
    let’s talk about style:
    Beauty(what you should expect from an Alfa)?
    No, does not beat a production 8C.
    Sportiness?
    No, does not beat a Brera in the way it looks.
    Advanced?
    No, does not beat something done 40 years ago.
    OTT?
    NO, does not even beat a 164 TURBO.

    SO this thing (i don’t want to call it car), it could be anything, but not an ALFA…

    Fact is that is not been designed, by some American or Korean folks, as a try out…
    but it has been penned by the resurrected Bertone, historic italian (once) firm, and although this styling center may be full of Americans (overvalued) and Koreans; this does not justify the mess with such a brand…

    Now you would start to wonder, ok Max; got the point, by way in this post…

    well as…SUICIDE can be good edition…there is not better place for this bunch of people who keep messing around with completely non sense ideas…

    Conclusion 1: when i looked at the back of this things i have just laughed…

    Conclusion 2: one day maybe we will realized that: how for the economy, destroyed by so many MBA schools by putting out in the market so many morons;
    car design could be simply destroyed by design schools putting out so many fool…

    Conclusion 3: Let’s hope that Pininfarina and Italdesign can produce something better…
    otherwise we are going to have a collective SUICIDE…

    p.s.:there has been a lot of speculation lately about Alfa Romeo (FIAT management)…
    “Should we sell” “Should we keep” “Should we go to US”…etc, etc…
    I am just thinking what will look Alfa Romeo as a brand under the VW portfolio…

  2. Wondering how the Juke will go in both America and Europe after the figures in Japan, looks like Nissan have definitely got it right with this one.

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