Mar 4, 2010
The book of the generation of the Hyundai i-Flow, the son of Mazda, the son of Hyundai.
Sassou begat Nagare;
and Nagare begat Ryuga;
and Ryuga begat Hakaze and his brethren Kazamai, Furai, Taiki and Kiyora;
And then Sassou invited his bretheren to a swingers party with a dude from Hyundai and they all got jiggy and begat the i-Flow.
As I’ve previously said, Hyundai is often a flatterer of the sincerest kind when it comes to their production cars. Their concepts, on the other hand, have always been deeply innovative, utilising new materials and developing a unique Korean aesthetic.
Although I’m unable to comment on technological innovation found in the i-Flow, it seems that developing Hyundai’s design identity certainly wasn’t on the agenda. Apparently, building on Mazda’s identity definitely was. I needn’t point out that the Japanese word nagare, the name of the whole Mazda concept series, translates into English as flow.
I think this must be the first case of a brand taking another brand’s productionised conceptual design language and making it conceptual again. My mind hurts as much as it boggles.