Apr 22, 2010
This is the second year I’ve been invited to contribute (I’m a Purple List member y’see) and it’s always interesting to see how the final report plays out. So just who are the top 15 brands in the world?
- Jamie Oliver
- Ace Hotel
- Lady Gaga
- American Apparel
Companies are judged on their innovation, corporate and environmental responsibility, their relationship with the broader community and , somewhat nebulously, imagination. Yeah, you’ll have noticed there’s not a single automotive brand in this years list (and last year, we only managed to get Zipcar in there) but when you have once-gold brands doing things like this and this, it’s little wonder.
Note to the automotive industry: Must. Try. Harder.
To download the full report, replete with explanations of the rankings, just click here.