Drew Smith: ethnographer, strategist and host of Rising Minds

PSFK’s 2010 Good Brands report is out

This is the second year I’ve been invited to contribute (I’m a Purple List member y’see) and it’s always interesting to see how the final report plays out. So just who are the top 15 brands in the world?

  1. Google
  2. Apple
  3. Jamie Oliver
  4. MIT
  5. Ace Hotel
  6. IKEA
  7. Nike
  8. Twitter
  9. Foursquare
  10. Nintendo
  11. Facebook
  12. Starbucks
  13. Lady Gaga
  14. Nokia
  15. American Apparel

Companies are judged on their innovation, corporate and environmental responsibility, their relationship with the broader community and , somewhat nebulously, imagination. Yeah, you’ll have noticed there’s not a single automotive brand in this years list (and last year, we only managed to get Zipcar in there) but when you have once-gold brands doing things like this and this, it’s little wonder.

Note to the automotive industry: Must. Try. Harder.

To download the full report, replete with explanations of the rankings, just click here.

Category: Branding

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.