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Drew Smith: ethnographer, strategist and host of Rising Minds

Imitation, flattery, Peugeot


T’was pointed in the vague direction of this yesterday and I thought it so… cute, so right that I couldn’t not pass it on.

The Peugeot RCZ is the French manufacturer’s first entry into the small sports coupe market since Pompidou was building edifices to himself. Sadly, unlike many of Pompidou’s delectations, the RCZ has been ribbed for lacking in design originality (delightful double-bubble glass roof notwithstanding).

Portrayed alternatively as the hairdresser’s hairdresser’s Audi TT or the pleb’s Porsche Cayman, one could easily expect Peugeot – a brand not known for marketing brilliance – to storm off in a fit of French pique at the reactions of the motoring press.

Happily, Peugeot’s Swiss agency, Euuro RSCG Switzerland, decided to turn the problem on its head, putting a smile on my dial in the process.

Can’t fix the problem? Change the conversation. Well done Peugeot!

(hat tip to @joesimpson)

Category: Car, Car Culture, Things I like

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.