Drew Smith: ethnographer, strategist and host of Rising Minds

CreativeMornings/London Interviews: Beeker Northam


This month, we’re over the moon to be presenting Beeker Northam, co-founder and head of strategy at Dentsu London.

Currently turning out some amazing work for Greentomatocars, Uniqlo and Nintendo, she’s also had a hand in the geek-love launch of Google Chrome, the mind-blowingly cool Penki iPad light painting app and the Canon Pixma sound sculptures.

In all of her work there’s something delightfully mad scientist going on. Which is fitting, really.

Read on for the usual interview and make sure you get in quick for tickets on Monday November 28th, it’s gonna be a great one.

Beeker Northam will be appearing at CreativeMornings/London on Friday December 2nd at the amazing Kettner’s at 29 Romily St, Soho, W1D 5HP. The even is co-sponsored by Sense Worldwide. For more information and to reserve tickets, please go to the CreativeMornings/London Eventbrite page.


Where do you go when you need to concentrate?
I set a timer.

Is it about what you know or who you know? 
Um, how you know?

What’s been the most pivotal point in your life thus far? 
A meeting in Shoreditch in 2009.

Do you think there’s enough discourse between disciplines? 
I couldn’t say, in general. Discourse between good people is usually a good thing. But then there’s also a lot of not-so-useful chatting that happens. And there are lots of things talking can’t get you to.

Can you teach innovation? 
Yes I think so. Given most innovation is incremental, and based on skill and knowledge of material.

Dollar or Yuan? 
I’ve never seen a Yuan. Dollars are quite nice though.

Do you believe in an afterlife? 

Negative or positive freedom? 

Ideal holiday? 
Sea-swimming and mountains.

Can you draw? 
I’m learning.

Can you draw us a wave? 
See above Ed.

Individual or state (or both)? 

Favourite LP? 
It varies between a few different Glenn Gould recordings. And Rumours.

Last book read? 

The best piece of advice you’ve ever received? 
(With regard to work), The only thing that matters is the work that gets made.

What advice would you give to someone who wants to be where you are? 
Work out what kind of work you want to make, how to get other people excited about it, and the best people you can think of to do it with. The last two bits seem to come from sussing the first bit out.


CreativeMornings is a monthly speaker series and morning gathering of creative types. Each event includes a 15-20 minute lecture, followed by a 20 minute group discussion. The gathering begins at 8:30am with the topic presentation starting at 9:00am and everyone taking off for work at 10am. CreativeMornings are free of charge and is made possible this month by Kettner’s and Sense Worldwide. There are currently 16 chapters: New York, San Francisco, Chicago, Los Angeles, Zurich, London, Vancouver, Berlin, Stockholm, Auckland, Atlanta, Boston, Milan, Portland, Seattle and Budapest *phew*

Category: CreativeMornings/London


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