Drew Smith: ethnographer, strategist and host of Rising Minds

Cars, chic(k)s and camp: Prada’s SS12 campaign.

I’ll admit it.

I let out a squeal of delight when I first watched this.

And I’ve squealed with each subsequent viewing.

This spot is auto-cultural Mixmastery at it’s absolute chicest.

I know, I know. It’s a fashion ad.

But my world feels a little bit richer for watching it.

And that’s a very good thing.

Please, watch fullscreen at fullvolume for fulleffect.

Category: Advertising

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.