Drew Smith: ethnographer, strategist and host of Rising Minds

CreativeMornings/London Interviews: Will Hudson of It’s Nice That

Continuing our interdisciplinary riff, we’re delighted to announce that the speaker for CreativeMornings/London this July is Will Hudson of It’s Nice That.

Since founding It’s Nice That in 2007, Will has worked tirelessly to champion multi and inter-disciplinary art and design through print and online media and a series of events that inspired us to kick off CreativeMornings in London.

It therefore seems appropriate that Will’s talk will also mark our 1 year anniversary in this great city.

As Will’s a specialist in fleshy, human search and curation, we’ve decided to turn up the contrast and host him at the London hub of digital search, Google Campus.

We hope you can join us.

Will Hudson will be appearing at CreativeMornings/London on Friday July 27th – sponsored by Google Campus – at 4-5 Bonhill Street, London EC2A 4BX. For more information and to reserve tickets, please go to the CreativeMornings London Eventbrite page.

Where do you go when you need to concentrate?

The lunch table before or after the studio descends on it is usually a good place.


Is it about what you know or who you know?

Equal quantities of both.


What’s been the most pivotal point in your life thus far?

I didn’t get into university first time round so applied to Brighton the following year and this happened.


Do you think there’s enough discourse between disciplines?

Like most things, I think if you look for it you can find it.


Can you teach innovation?

Probably not specifically but I think you can encourage the things that contribute towards innovation.


Dollar or Yuan?



Do you believe in an afterlife?



Negative or positive freedom? 


Ideal holiday?

South West of France, on the beach.


Can you draw?

To get a point across, yes.


Can you draw us a wave?

Hand, ocean or sound?


Individual or state (or both)?

It’s very American to see a tension between the two. The British have found a way for them to coexist.


Favourite LP?

The It’s Nice That playlist on Studio Music —


Last book read?

A Race for Madmen: A History of the Tour de France


The best piece of advice you’ve ever received?

Never Assume – Sir Paul Smith


What advice would you give to someone who wants to be where you are?

Work hard.

Category: CreativeMornings/London

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