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Drew Smith: ethnographer, strategist and host of Rising Minds

CreativeMornings/London Interviews: Adam Savage of FutureBrand London

We simply couldn’t let August slip by without paying some kind of homage to the London 2012 Olympics.

Fittingly, we managed to secure two fellows who’ve been at the heart of creating the look and feel of this marvellous event.

Matt Buckhurst and Adam Savage, respectively Creative Director and Design Director at FutureBrand London, have led the team responsible for delivering design and branding projects across the Olympic project.

Specific outputs have included the torch relay, the London 2012 festival, the Olympic Park environment and many other projects besides.

We tried to get their answers to our traditional interview but they’re already pitching for their next piece of work. No rest and all that.

Please read our interview with Adam below and join us on August 31st for this very special event with our new partners General Assembly.

Where do you go when you need to concentrate?
A leafy park

Is it about what you know or who you know?
What you know

What’s been the most pivotal point in your life thus far?
The last 4 years creating the Look of the London 2012 Olympics and Paralympics

Do you think there’s enough discourse between disciplines?
At times there is and at times there isn’t

Can you teach innovation?
In a way the creative process is innovative and I would like to think that by working with others I can teach innovation

Dollar or Yuan?
Dollar

Do you believe in an afterlife?
Yes

Negative or positive freedom?
Positive freedom

Ideal holiday?
Kefalonia – Greece

Can you draw?
Yes

Can you draw us a wave?
Yes? Should I email it?

Individual or state (or both)?
Individual

Favourite LP?
(What’s the Story) Morning Glory – Oasis

Last book read?
The Affair – Lee Child

The best piece of advice you’ve ever received?
Enjoy your work and the people you work with – it inspires great design

What advice would you give to someone who wants to be where you are?
Embrace all opportunities, enjoy being creative and constantly challenge your ideas

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