This month sees CreativeMornings London presented by one of the greats of automotive design.
Chris Bangle didn’t just radically alter the way we automotive designers think about package, proportion and surface (the aesthetic and structural skin of the car) and how consumers respond to it. He also masterfully wielded the transformative power of creative thinking in the business context.
In so doing, he helped irrevocably alter the course, aesthetically and strategically, of what was probably the car industry’s most conservative manufacturer, BMW Group.
Upon leaving BMW in 2009 he became the go-to consultant for companies, both automotive and otherwise, wanting to “do a BMW” and set up Chris Bangle Associates to service them. Operating out of an enchanting hill-top estate in the Piemonte region of Italy, he’s currently a creative brains trust for Korean technology giant Samsung. He also continues to push the thinking around future mobility and automotive design with MIT, Scuola Politecnica di Design and the Singaporean Design Council.
Having previously enjoyed Chris holding forth, both over the breakfast table and in front of a theatre of 500, attendees of CreativeMornings London in September are in for a real treat. In the mean time, we’ve presented him with our usual questions to get him (and you) warmed up. You can also read a review of his keynote at Umea University here and see his TED talk here.
Chris Bangle will be appearing at CreativeMornings London on Tuesday September 6th at Buro Happold. For more information and to reserve tickets, please go to the CreativeMornings London Eventbrite page.
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In the kitchen, when my wife is not around!
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