Drew Smith: ethnographer, strategist and host of Rising Minds

-273 Clothing Hits the (Virtual) Rack


Thought I’d give a shout-out to fellow design/thinker Piers and his newly opened sideline -273. Head on over and check out his range of graphic Ts. I’m looking forward to seeing how the range grows. 

-273 Launch & Shop .

Fantastic Grid & Style Resource


Although I work primarily in automotive design strategy, I always seem to be involved in little graphic design tasks above and beyond the presentations that I put together.

My first year graphic design lecturer, Don Goodwin, introduced me to grids as a means to resolve layout issues and I’ve been enamoured of them ever since. A lot of my contemporaries look at me as if I’m a crazed maniac when I suggest using a grid for their graphics work but Massimo Vignelli, the acclaimed Italian graphic/packaging designer, has published a free guide covering his approach to graphic design that lends some weight to my suggestion.

The somewhat grandly titled Vignelli Canon demonstrates the construction and use of grids for different design tasks and also covers the use of colour, scale and typeface. Not being a graphic designer by training there were some great insights and tricks that I’m itching to incorporate into my next project.

It makes for compelling reading for old hands and new recruits alike. Highly recommended!

PDF Download at Vignelli Associates via CORE77

UPDATE: Fixed the PDF link

About DownSideUp Design

I'm Drew Smith and I'm an ethnographer and strategist. By day I shape culture and strategy at Westpac. By night I sleep (mostly). And once a month, I help teams host an event called Rising Minds in London, New York, Toronto and Sydney.

DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else.

Get in touch at drewpasmith (at) gmail (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.