Drew Smith: ethnographer, strategist and host of Rising Minds

CreativeMornings/London Interviews: Tom Foulkes & Michael Johnson

Back in July 2011, when CreativeMornings/London launched, we had the honour of Michael Johnson of Johnson Banks as our first speaker.

September 2012 sees him take the stage again, this time with long-time collaborator and friend Tom Foulkes.

Until recently, Tom was UKMEA Marketing Director at Arup, preceded by senior marketing roles at Buro Happold and Land Securities. He’s also Global Creative Ambassador for the D&AD White Pencil, and the Chair and founding member of the Design Business Association’s Client Membership Panel.

Which makes him ideally placed to talk about his creative partnership with Michael. With a double act looking at who directs the creative process and how they go about it, it will a rollicking exploration of the client/agency relationship, how it can go right and what happens when it goes wrong.

Our usual interview with Tom is below and Michael’s is still available here.

We’re looking forward to welcoming you to the St. Martins Lane hotel on September 28th.

Tom Foulkes & Michael Johnson will be appearing at CreativeMornings/London on Friday September 28th – sponsored by the St. Martins Lane hotel – at 45 Saint Martin’s Lane, London WC2N 4HX. The nearest tube is Leicester Square. For more information and to reserve tickets, please go to the CreativeMornings London Eventbrite page.

Where do you go when you need to concentrate?
Anywhere with my iPod, as long as I can shut out the world with music I can concentrate…

Read the rest of this entry »

CreativeMornings London Interviews: Chris Bangle of Chris Bangle Associates


This month sees CreativeMornings London presented by one of the greats of automotive design.

Chris Bangle didn’t just radically alter the way we automotive designers think about package, proportion and surface (the aesthetic and structural skin of the car) and how consumers respond to it. He also masterfully wielded the transformative power of creative thinking in the business context.

In so doing, he helped irrevocably alter the course, aesthetically and strategically, of what was probably the car industry’s most conservative manufacturer, BMW Group.

Upon leaving BMW in 2009 he became the go-to consultant for companies, both automotive and otherwise, wanting to “do a BMW” and set up Chris Bangle Associates to service them. Operating out of an enchanting hill-top estate in the Piemonte region of Italy, he’s currently a creative brains trust for Korean technology giant Samsung. He also continues to push the thinking around future mobility and automotive design with MIT, Scuola Politecnica di Design and the Singaporean Design Council.

Having previously enjoyed Chris holding forth, both over the breakfast table and in front of a theatre of 500, attendees of CreativeMornings London in September are in for a real treat. In the mean time, we’ve presented him with our usual questions to get him (and you) warmed up. You can also read a review of his keynote at Umea University here and see his TED talk here.


Chris Bangle will be appearing at CreativeMornings London on Tuesday September 6th at Buro Happold. For more information and to reserve tickets, please go to the CreativeMornings London Eventbrite page.

Where do you go when you need to concentrate?

In the kitchen, when my wife is not around!  

Is it about what you know or who you know?

Start with WHY you know something, progress thru HOW and WHAT you know. “Who”s pop up now and then at all levels like many enablers.   Read the rest of this entry »

About DownSideUp Design

I'm Drew Smith and I'm an ethnographer and strategist. By day I shape culture and strategy at Westpac. By night I sleep (mostly). And once a month, I help teams host an event called Rising Minds in London, New York, Toronto and Sydney.

DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else.

Get in touch at drewpasmith (at) gmail (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.