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Musings of an Aussie design strategist, trend analyst and journalist

Usain Bolt = worlds fastest man. Ferrari California = world’s most challenging butt

People used to get all uppity about the appearance of the full-blooded Bangle-butt on BMWs of yore. No matter how many times I talked about how it was defining a new proportion for luxury saloons and had demonstrable benefits in terms of trunk space, I’d always get shot down trying to justify it.

Well, all of a sudden, Bangle’s bottom is looking a sinuous and seductive as the c-pillar/haunch interface on an air-cooled 911 ’cause Ferrari done got a whole lotta booty-clappin’ going on.

I’ve no doubt there are those who will tell me that the Cali’s trunk can swallow 2 golf bags with room for the owner’s ego to spare while giving the ultimate in security and pose-ability. Those same folk will also opine on how it opens up a whole new market (of desperate housewives) to the illustrious Prancing Horse brand by virtue of it’s accessibility and versatility. They’ll also talk about just how hard it is to manage the volumes and shut lines when working with folding hard tops. Whatever.

Ferraris are meant to be avant-garde poetry in motion. The California’s butt is cockney rhyming slang after one too many ciders.

Indeed, on reflection it’s funny how things come full circle. The best hard-top cabriolet butt in the business? Why, that would belong to the BMW Z4

P.S I know the trunk is popped. It’s still not cool…

[Image Source: WENN via Jalopnik]

About DownSideUp Design

I'm Drew Smith and I'm a project lead, research analyst, design strategist and journalist. By day I work for Sense Worldwide in London. By night I sleep (mostly). DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else. Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.