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Drew Smith: design strategist, journalist and host of CreativeMornings/London

Jan 13, 2010 11

Quick Thoughts: A small car in a big car’s pants: the new Ford Focus

Ford’s new Focus has been unleashed a full year ahead of it’s European on-sale date and it’s already generating substantial comment in the sphere of the blogs. Ed Stubbs and Dustin Shedlarski have both written interesting critiques of a design that I, personally, find a little schizophrenic. But let’s face it: when you’re trying to design one C-Segment product for two markets – one that’s been downsized for decades and another that’s only just coming to terms with the concept – things are bound to get a little hectic. Read the rest of this entry »

About DownSideUp Design

I'm Drew Smith and I'm a design strategist and journalist. By day I'm an Executive Partner at Truth (no joke). By night I sleep (mostly). And once a month, I host an event called CreativeMornings/London.

DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else.

Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.