DownsideUpDesign

About 7 years ago, if my recollection is correct, we saw the beginnings of a design trend that would take the automotive industry by storm. The progenitor was the Mercedes Vision CLS Concept and the feature was a dramatic, plunging shoulder line that caused some to comment, unfairly in my opinion, that the car looked like a pressed steel banana.

Despite the common name that would be ascribed to the feature, it was actually an ascending shoulder that whipped from the from wheel arch and arced gracefully rearwards. Did it have it’s genesis in the Triumph TR-7? Thankfully, we’ll probably never know and in any case only the most ardent – and odd – automotive design watchers would ever try to make the link…

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People used to get all uppity about the appearance of the full-blooded Bangle-butt on BMWs of yore. No matter how many times I talked about how it was defining a new proportion for luxury saloons and had demonstrable benefits in terms of trunk space, I’d always get shot down trying to justify it.

Well, all of a sudden, Bangle’s bottom is looking a sinuous and seductive as the c-pillar/haunch interface on an air-cooled 911 ’cause Ferrari done got a whole lotta booty-clappin’ going on.

I’ve no doubt there are those who will tell me that the Cali’s trunk can swallow 2 golf bags with room for the owner’s ego to spare while giving the ultimate in security and pose-ability. Those same folk will also opine on how it opens up a whole new market (of desperate housewives) to the illustrious Prancing Horse brand by virtue of it’s accessibility and versatility. They’ll also talk about just how hard it is to manage the volumes and shut lines when working with folding hard tops. Whatever.

Ferraris are meant to be avant-garde poetry in motion. The California’s butt is cockney rhyming slang after one too many ciders.

Indeed, on reflection it’s funny how things come full circle. The best hard-top cabriolet butt in the business? Why, that would belong to the BMW Z4

P.S I know the trunk is popped. It’s still not cool…

[Image Source: WENN via Jalopnik]

There was a time when BMW was accused of reproducing the same design theme while only varying the length, thus giving rise to the phrase used in the title. Don’t get me wrong, having owned an E36 3 series coupe and allowing myself unsavoury thoughts about the E38 7 series and an E34 M5 (which were the groß-wurst and uber mittel-wurst to my 3 series würstchen), the Ercole Spada/Claus Luthe BMWs were beautifully resolved vehicles that I still look longingly at. The strong visual link between the cars was always part of the appeal.

Chris Bangle changed that, with the 3, 5 and 7 all adopting distinct design themes. The concept of a highly unified family look seemed to have disappeared with the other proponent of the sausage concept, Mercedes, also pursuing inconsistent design themes across it’s ever-expanding range.

BMW stablemate, Rolls Royce, has done us proud however and fans of  strictly evolutionary design can rejoice. The image you see above is not of the gargantuan Phantom but of the slightly less enormous 200EX concept that’s to be revealed in Geneva. Looking at the rear 3/4 view, even I had to do a double take. Perhaps, once appreciated in real life, the relative scales of the cars will be a signifier but as far as the photos are concerned, the 200EX is the Lincolnshire Chippolata to the Phantom’s whopping Cumberland.  

We know that people associate a strong family identity with feelings of longevity, stability and depth of experience (both of those producing the vehicle, and the experience one has with the vehicle), all qualities that are highly valued in the premium market. From a strategic design perspective, Ian Cameron and his team have made a safe bet that, market conditions notwithstanding, will attract customers by enabling them to attain the Rolls mystique in a Phantom-lite package. Those A8600 iLs are starting to look even more boring…

(Images courtesy of Rolls Royce Motor Cars Ltd)

I’ve spent most of the day thinking about my earlier post on the BMW 5 GT concept that broke cover overnight.

It’s occurred to me that, somewhat foolishly, I’ve been looking at the market positioning from an extremely Euro-centric position.

What if BMW is taking a similar tack that they took, perhaps inadvertently, with the previous generation 7 series?

A car that initially tanked in Europe on the basis of it’s looks , the old 7 went gangbusters in the Chinese market. It also signalled a shift in BMW’s understanding of it’s future market. This shift was confirmed by the launch of the Concept CS as the Shanghai motor show (as opposed to a show in their traditional European heartland) and the somewhat lesser known introduction of a LWB (long wheel base) 5 Series sedan exclusively for the Chinese market.

In 2006 I completed my Masters thesis in automotive design and although the main thrust of my research was something else, I spent a good deal of my time coming to understand Chinese taste in the premium car market. One of the characteristics of the emerging haute-bourgoisie is the desire to be driven (having seen traffic in Hong Kong, I can understand why). And with the desire to be driven, less focus is placed on BMWs old maxim of the “Ultimate Driving Machine” and instead we start looking at the Ultimate Driven Machine.

And in this respect, as the new press images from BMW show, the GT will indeed be ultimate in the traffic choked streets of Asia’s cities. Masses of rear leg-room and stupendous head room within a package that won’t be unwieldy in traffic (unlike a LWB 7 series). Indeed, looking at the pictures, I imagine you probably would have to go to that size vehicle to get similar rear-cabin room.

 The vehicle I designed back in ’06 aimed to recreate a limousine experience within 5 meters, reclining seats and all. The 5 GT is 4998mm long and provides the same rear cabin experience as a LWB 7 which is a full 212mm longer. Maybe I was on to something…

My doubts about the car’s success in the European market still stands, but if China is indeed the target, who cares about fighting the same old scrappy battle the German premiums always fight. BMW just jumped out of the ring and found a new playground.

It’s out! BMW’s new Progressive Activity Sedan (also known as the 5 Series GT or Gran Turismo) was revealed in a private view last night and the folks over at BMWBlog got the scoop. You might remember this as the car, the launch video of which I lampooned last week for spending three minutes saying the car wasn’t an MPV. And it’s not. It’s something almost as poisonous to the premium buyer: a hatchback.

 To be honest, its mix of Concpet CS, new 7 Series and and an immensely long wheelbase don’t upset me as much as I thought it would. You could certainly never argue that the thing lacks presence and the double opening hatch is an interesting if unoriginal idea. It did strike me that the angle of access, combined with the intrusion of the open lid, makes me think it will be a little awkward to use. At this point it seems that the similar system found on Skoda’s Superb is better resolved and more useful.

And there in lies the problem, this car counts only the Skoda Superb as a typological brother, hardly the company you want to keep if you’re BMW. The PAS is trying to be a premium hatchback and the last “premium” hatch I can remember…oh, hang on, I can’t. “Aha!” you say, “therein lies the secret to BMW’s success! Nobody has done this before!” Well they have.

Opel/Vauxhall used to produce the Signum, a similarly long-wheelbased hatch which was also designed to offer the difference between “economy and first class” (although in their case it was probably the difference between Air Congo and premium economy) and Skoda produces the aforementioned Superb (which is, actually, pretty superb for the money). However, neither of these cars will ever compete with the likes of E-Classes, A6s and A7s and their brands make sure of that. BMW is going in to battle in one of the most conservative market sectors out there and I’m not convinced people will be seduced out of their premium SUVs, sedans and wagons by an expensive rep-mobile.

Just picture this thing on the school run, driven by a yummy mummy who’s propped it on the kerb outside the prep school…

I’m not saying that a product type can’t turn premium overnight. The original Range Rover did it. But it was a able to do so because Land Rover and the types of vehicle they produced had always been associated with a certain class in English society, creating a strong aspirational pull. BMW might have the upper middle class pulling power, but hatchbacks have never been associated with aristocracy or celebrity, only with Ron the sales manager pounding the M25…

Head on over to BMWBlog to see more pics.

[Image and Source: BMWBlog]

Chris Bangle, the enigmatic designer who got people talking about car design again and put his name to some of the most challenging surfaces and proportions this side of a collision between the Bilbao Gugenheim and the Titanic, has left BMW to  ”to pursue his own design-related endeavors beyond the auto industry”.

Although many will applaud his departure I can’t help admire a man who shook up a stuffy old brand like BMW and could hold forth so passionately on so many topics. Hearing him give press interviews in Paris last year was a treat. I’m looking forward to seeing what he puts his mind to next.

As an extra treat, here’s Chris giving a great lecture on cars as art at TED. Well worth a watch:

[youtube=http://www.youtube.com/watch?v=teV6Oa6mVPE&hl=en&fs=1]

(Source: Automotive News,Image: © Andrew Philip Artois Smith 2008 )