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Drew Smith: design strategist, journalist and host of CreativeMornings/London

Quick musings: BMW’s Open and Shutlines

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Volkswagen-Golf_2004_1600x1200_wallpaper_17As any automotive designer will tell you, drawing shutlines on a car is black art unto itself. Get them right and you can hinge an marketing campaign on them or, indeed, an entire iconic design, like the VW Golf and it’s C Pillar. Get them wrong and you’ll have pedants like me gibbering like a junky as we try to right the wrongs in our head (I almost had an accident the other day while pondering a VZ Holden Commodore’s rear door…).

Graphic composition of panel gaps aside, it’s been generally accepted that the tighter the gap, the higher quality the vehicle (thus Lexus’ famed Ball Bearing campaign) and the better the aerodynamic performance (Series 1 Range Rovers, which have gaps so voluminous as to be able to accommodate whole fingers, have always provided an amusing counterpoint to this fact…)

BMW’s new concept, the Vision Efficient Dynamics, therefore, has me in a bit of a quandary. Read the rest of this entry »

About DownSideUp Design

I'm Drew Smith and I'm a design strategist and journalist. By day I'm an Executive Partner at Truth (no joke). By night I sleep (mostly). And once a month, I host an event called CreativeMornings/London.

DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else.

Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.