DownsideUpDesign

I’ve just spent two fantastic days volunteering, presenting and learning at the sensational UXAustralia user experience conference in Canberra, Australia.

It seems appropriate, therefore, that this morning I learnt of another socially-led automotive design project.

Following in the vein of GM’s The Lab, Local Motors and Peugeot, Fiat Brasil has now launched the Mio project. Read the rest of this entry »

There was a time when Mazda, like Honda, Nissan and Toyota, was a premium manufacturer. Their Eunos, Xedos and stillborn Amati brands were an attempt to crack the burgeoning premium market in the early 90′s. Sadly, unlike their Japanese counterparts (who have gone on to achieve moderate-to-stellar success with Acura, Infiniti and Lexus respectively), Mazda never quite made it work. Read the rest of this entry »