Feb 4, 2010 1
Quick Thoughts: Watch Out, the Koreans are Coming Edition
Third time’s clearly the charm with Kia’s baby SUV, the Sportage.
The first generation of the Sportage impressed with it’s cheapness, off-road prowess and… well that’s about it*. The second one, if we’re honest, had even less to recommend it: in a nod to changing market expectations of small SUVs, it dropped any semblance of off-roadability and was simply cheap.
1st and 2nd Generation Kia Sportage (click to enlarge)
Yet given the strides Kia’s been making in the design department of late (the conservative but nicely resolved Koup, Soul and Sorento all come to mind), the new Sportage was always going to represent a significant stylistic departure from its dowdy predecessors. In fact, having looked over the press shots, I’d go do far as to say that the new Sportage is the best resolved Kia to date and another indicator of just how serious the brand is about conquering the middle of the market. Read the rest of this entry »
