DownsideUpDesign

Icon

Musings of an Aussie design strategist, trend analyst and journalist

Yes, yes, YES! This is a DS!

This also happens to have just been named as the “Most Beautiful Car of All Time” by Classic & Sportscar.

The result wasn’t gleaned from any old survey of C&S readers, either. The panel of 20 included Ian Callum (Jaguar XK), Marcello Gandini (Lamborghini Cuntach, Lanica Stratos), Leonardo Fioravanti (Ferraris Datona, Dino and 308GTB) and the legendary Giorgetto Giugiaro (Fiat Panda, VW Golf Mk 1, Lotus Esprit).

Amongst them, these boys have designed some of the most beautiful and iconic vehicles of the 20th and 21st century (other than the DS) so for all to agree that the DS is tops is a recommendation that comes with megaton weight behind it.

Sadly, the story has a downside:

thumb800x800_3255709175_e6c9d26b33_o

Look at this modern “DS” and tell me with a straight face that it in any way lives up to the beauty and mystique of the original. I dare you… No, I didn’t think so.

Let us raise our glasses to post-humously congratulate the Citroen of 1955, Flaminio Bertoni and his beautiful Déesse  and wish the Citroen of 2009 the best as they learn to play with branding fire.

Classic & Sportscar via Car Body Design.

About DownSideUp Design

I'm Drew Smith and I'm a freelance design strategist and journalist for the automotive industry. DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

Want DownsideUpdates sent to your email address? Click here:

Latest Tweets

  • Bollocks, have missed pre-accreditation for Paris. WIll have to join the throng on the day... bleurgh. 1 hour ago
  • @sam_burnett I'd like to think, in an ideal world, it would be both. Sadly, I think I'll only ever use it metaphorically... 2 hours ago
  • I learnt a new phrase today: to shit in some(ones) cafetiere. I like it. 2 hours ago
  • @OwenReady It gets softer in Bunkspeed, but it's still coming across as an arse to rival Brunhilde's... 2 hours ago
  • @OwenReady ...although there's ever so slightly less thunk-iness. Less intermediate surface between the big ones. Mulsanne = dunk dunk dunk 2 hours ago

Archives

Legal-schmegal

© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.