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Drew Smith: design strategist, journalist and host of CreativeMornings/London

Speaking Your Mind in the Automotive Sector

To many of you working outside of the automotive sector, the exchange you see above is probably fairly unremarkable. It’s just two guys discussing their different perspectives on a product.

Within the hallowed halls of automotive design however, what you’ve just witnessed is the equivalent of Lloyd Bentsen saying to Dan Quayle “Senator, you’re no Jack Kennedy”.

It really is that big a deal.

But you know what, it’s not even Chris Bangle’s damnation by the faintest of praise that really matters here.

It’s simply the fact that we’re seeing Chris -one-time enfant terrible of the automotive design world- go head to head with Jason Castriota who was, before today, the golden child of the sector in many peoples’ eyes in a public forum. They’re having, albeit briefly, a proper debate about Jason’s work.

Open criticism and discourse have always been an underpinning facet of any developed or developing culture (and I’m using the term culture in the broadest possible sense here). It’s the exchanges between peers and between peers and critics, sometimes unpleasant but fundamentally constructive, that give us cause to question our trajectory and properly test our thinking.

But criticism and discourse are the two things that the automotive sector, particularly the design component of it, has always lacked. Sure, there have been small efforts embarked on by individuals, but the industry press has been far too shy to deeply -critically- question how and what car companies are doing.

But today, I hope, this has begun to change. Full credit to Eric and the crew at Car Design News for being on hand to capture this and having the guts to put it live. In a way it’s a shame that Castriota and his new employer Saab should be the first subject of properly public debate. But we had to start a proper conversation somewhere. Long may it continue.

Quick Thoughts: The Bertone Pandion “Why Bother?” Edition

Never have two great automotive names been so resolutely underserved by their colaboration.

When I was a kid I was given a book packed to the rafters with images and descriptions of the output of the Italian styling houses up to the mid-80s. Apart from a couple of Pininfarina jobbies like the Ferrari Modulo and Pinin (don’t ask, I love barges hmmmkay?) it was always the sheer audacity and other-worldlieness of the Bertone cars that made me keep turning those pages until the book fell apart.

From BAT to Marzal (stylishly accessorised above) to Carabo to Camargue to Sibilo… the list goes on and on… Bertone was largely responsible for me wanting to become a car designer.

It’s only natural, therefore, that I expect a great deal of Bertone, and while they’ve wavered in the last couple of years, the news that they would be teaming up with Alfa Romeo for Geneva had my heart a-flutter.

Consider that heart shot out of the sky and in the mouth of a rabid dog. I’m hurt and I’m mad. Read the rest of this entry »

About DownSideUp Design

I'm Drew Smith and I'm a design strategist and journalist. By day I'm an Executive Partner at Truth (no joke). By night I sleep (mostly). And once a month, I host an event called CreativeMornings/London.

DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else.

Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.