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Drew Smith: design strategist, journalist and host of CreativeMornings/London

It's not a sedan, it's not an SUV, it's not an estate…it's a damn MPV

And the sooner BMW comes clean about this, the better for all concerned!

This video is 3 minutes and 38 seconds of pure marketing hell, cheesy voiceover and all, because the folks from Munich can’t bring themselves to call their Progressive Activity Sedan an MPV.

There is even a point at 1:28 where Mr. Cheesevoice says “…hmmm, so I’m immediately reminded of…” and I said out loud “an MPV” but our friend goes on to say “…exactly, the difference between economy and first class”! I wanted to scream! Just repeat after me assorted Bangles and Hooydonks: “MPV, it’s as easy as 1-2-3!” Read the rest of this entry »

About DownSideUp Design

I'm Drew Smith and I'm a design strategist and journalist. By day I'm an Executive Partner at Truth (no joke). By night I sleep (mostly). And once a month, I host an event called CreativeMornings/London.

DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else.

Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.