DownsideUpDesign

Icon

Drew Smith: design strategist, journalist and host of CreativeMornings/London

Monday Morning Madness: Ferrari Modulo

As a kid the Paolo-Martin penned Modulo, though only ever seen in books, scared the living daylights out of me. It still does.

I simply couldn’t understand how it could look so otherworldly and still be a car. There is a latent, alien malevolence to it that continues to send chills up my spine. It’s hard to believe, slightly dated details aside, that this Ferrari 512 S-based monster slithered into the world at the 1970 Geneva show.

The question is, seeing as I don’t think there’s been a concept as outrageous since, who’s going to top it?

[Found via Jalopnik]

About DownSideUp Design

I'm Drew Smith and I'm a design strategist and journalist. By day I'm an Executive Partner at Truth (no joke). By night I sleep (mostly). And once a month, I host an event called CreativeMornings/London.

DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else.

Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

Want DownsideUpdates sent to your email address? Click here:

Latest Tweets

Archives

Legal-schmegal

© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.