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Musings of an Aussie design strategist, trend analyst and journalist

Quick Thoughts: Death of the Plunging Shoulder

About 7 years ago, if my recollection is correct, we saw the beginnings of a design trend that would take the automotive industry by storm. The progenitor was the Mercedes Vision CLS Concept and the feature was a dramatic, plunging shoulder line that caused some to comment, unfairly in my opinion, that the car looked like a pressed steel banana.

Despite the common name that would be ascribed to the feature, it was actually an ascending shoulder that whipped from the from wheel arch and arced gracefully rearwards. Did it have it’s genesis in the Triumph TR-7? Thankfully, we’ll probably never know and in any case only the most ardent – and odd – automotive design watchers would ever try to make the link…

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About DownSideUp Design

I'm Drew Smith and I'm a project lead, research analyst, design strategist and journalist. By day I work for Sense Worldwide in London. By night I sleep (mostly). DownsideUpDesign is a place for me to collect stuff that I like, often love and sometimes hate for safe keeping. All views represented here are mine and mine alone and do not represent those of anyone else. Get in touch at downsideupdesigner (at) me (dot) com or tweet me (@drewpasmith) to rant, contribute or collaborate!

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© Andrew Philip Artois Smith and DownsideUpDesign, 2009. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Andrew/Drew Smith and DownsideUpDesign with appropriate and specific direction to the original content.